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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Citroen C-XR concept (2014) first official pictures

By Ollie Kew First Official Pictures 22 April 2014 15:34 Citroen has unveiled its headline act of the 2014 Beijing motor show: the C-XR concept. It's a compact SUV (what else, these days) that's taller and more stout-looking then the cheeky little C4 Cactus lightweight. Officially a concept car, but looking only a set of numberplates away from showrooms, the C-XR is especially notable for being the first SUV co-developed between Citroen and its Chinese brand partner, Dongfeng motor corp.

Jeremy Hicks is new Jaguar Land Rover UK MD

Jaguar Land Rover UK appoints Jeremy Hicks (pictured) as Managing Director Jaguar Land Rover have decided to tidy up their management structure at JLR UK, and have appointed a single Managing Director for Jaguar Land Rover UK, which brings JLR UK in to line with the practice in other JLR regions around the world. Historically, probably because Jaguar and Land Rover were originally separate entities in the UK, Jaguar UK and Land Rover UK have had their own Managing Directors – until this reshuffle they were Geoff Cousins at Jaguar and Colin Green at Land Rover – but with JLR growing strongly worldwide it was felt it was time to tidy things up. That means the arrival of former Audi UK boss Jeremy Hicks to the fold as the new MD of JLR UK.