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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

The Hamster needs a garage!

Poor old Richard Hammond. First he gets nearly killed playing silly-buggers with a mad rocket car, and now the poor man has nowhere to keep his own cars. Like Clarkson, Top Gear presenter Hammond lives in the sticks, in his case in rural Herefordshire close to the Welsh border, and about 50 miles from his co-presenter.

Maserati GranCabrio Frankfurt Press Release

Maserati launched the GranCabrio at Frankfurt. Press release below. The open-top GranCabrio is pure Maserati.