Starting Line Products 09-281 Lightweight Silencer on 2040-parts.com

RM Bruce Weiner Microcar Museum Auction begins

Thursday was not a good day for microcar coverage. In fact, the day was spent answering three questions: One: Who the hell leaves their wallet on a plane? Two: If that person is outside of the terminal when he realizes he's lost his wallet, how does he get back into the terminal without ID?

BMW Individual debuts 760Li Sterling

If you want a BMW 760Li that's even more luxurious than the already luxurious stock 760Li, and don't want to take it to an armorer or coachbuilder who will stretch the rear doors and add a limousine partition to the inside, BMW Individual has something a little more low key on the menu. BMW Individual is a customization division without the company, one that lets customers tailor their cars further by specifying unique materials for the interior, as well as create unique paint colors. The customization process doesn't stop there, as beyond the special trim selections offered by BMW Individual for each particular model, customers can go to BMW Individual Manufaktur, a division of BMW Individual, for even more personalized modifications to their cars.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.