Steering Gear Assembly - Crown# 52089046ac on 2040-parts.com

Mercedes SLS AMG, David Couthard, Golf & a new Guinness world record

David Coulthard drove a Mercedes SLS AMG, Jake Shepherd drove a golf ball and together they created a new Guinness World Record. What’s a good way to get some free PR for a car maker? A Guinness World Record sounds like a good idea (just like MINI in our story earlier today) as does a link to Golf  (lots of drivers play golf) and perhaps a well known name or two.

Marchionne, Fiat execs tighten grip on Chrysler under unified management team

Sergio Marchionne, CEO of Fiat S.p.A. and Chrysler Group LLC, will retain oversight of the two automakers in North America under a single management team dominated by Fiat-bred executives. Four regional chiefs will be in charge of Fiat and Chrysler operations in North America, South America, Europe and Asia effective Sept.

Bentley SUV to get W12 engine

The Bentley SUV will get a W12 engine option Back in July we had the talkative Bentley boss Wolfgang Dürheimer musing that Bentley will produce the ultimate luxury SUV, with plans to take the underpinnings from sister company Porsche’s Cayenne and make the most opulent SUV on the planet. The plan for a Bentley SUV has been around for a while, but the perception by car makers that big SUVs were unpalatable to the general public in these eco-obsessed times meant plans by many car makers to build an SUV were left to gather dust on the shelves. But those car makers who chose to ignore the brickbats directed at big SUVs have proved that there is big demand for luxury monsters (the Cayenne has turned in to Porsche’s biggest cash cow) and that the anti-SUV lobby was simply a very small bunch of eco-mentalists making headlines.