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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Juan Pablo Montoya hustles Corvette ZR1 around GM track

WITH VIDEO -- Juan Pablo Montoya's day job is to push Earnhardt Ganassi Racing's Chevy Impala around NASCAR tracks to collect trophies and points. And his extensive career includes stints in Formula One, Indy cars and Grand-AM racers. Recently, Montoya's patrons at Chevy brought him to the development track at the proving grounds in Milford, Mich.--known among fans inside the automaker as the "Lutzring." While he took some laps in the Chevrolet Cruze and the Camaro, what caught our eye is this video of Montoya pushing a Corvette ZR1 to the limit on the track.

Flavio Manzoni to Head Ferrari Design

Flavio Manzoni, Head of Creative Design at the Volkswagen Group, is set to take on a new role as Chief of Design at Ferrari starting January 1, 2010. Manzoni, currently part of the design team headed up by Walter de'Silva, will be based at Centro Stile Ferrari and charged with creating a new brand identity for the Italian marque. He will report directly to Managing Director Amedeo Felisa.