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Bloodhound 1000mph World Speed Record attempt goes carbon neutral. Piffle.

Richard Noble’s Bloodhound Land Speed Record attempt will now be carbon neutral thanks to sponsorship by Carbon Neutral Investments (CNI). People like Richard Noble – leader of the Bloodhound Project aiming to break the 1000mph land speed record – are made of the same stuff as Spitfire pilots and Biggles, with a gung-ho approach to the inherent dangers and an inability to contemplate failure; British Bulldog Spirit at its best. So it seems almost sad that a proper Boy’s Own adventure like the Bloodhound SSC – a 133,000bhp rocket and jet powered racing car – should bow to trendy PC sensibilities by announcing it’s a ‘Carbon Neutral’ project.

Barrett-Jackson: Go for the auction, stay for the spectacle

This year marked the 10th time Barrett-Jackson has rolled into the fairgrounds in Palm Beach. The event, April 5-7, brought a record $18 million in revenue, according to Barrett-Jackson. More than 55,000 people were in attendance in the Thursday through Saturday event—that Sunday was Easter.

Ford's Mulally gets warm reception at CES

Ford CEO Alan Mulally introduced the Focus electric at the 2011 Consumer Electronics Show on Friday in a presentation that was short on details about the car and long on cures for range anxiety. That's partly because Ford is saving details about the car for next week' Detroit auto show, and partly because range anxiety figures to be a major reason for all but the most committed customers to avoid electric vehicles like the Ford Focus electric. Mulally managed to avoid using the term, but said Ford is confronting range anxiety head-on.