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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Koenigsegg One:1 – First official details

We have the first official details on the new Koenigsegg One:1, the most extreme Koenigsegg produced to date, a series of 5 cars for China. The Interwebs have been full of speculation about a new Koenigsegg in the last few days – the Koenigsegg One:1 – which has surfaced after a brochure scan for the One:1 was leaked online (above). The general consensus has been that the One:1 is a new customisation programme for Koenigsegg, allowing buyers to customise their cars in an even more extreme way.

Skoda Superb Outdoor: Price & Specs

The ‘Allroad’ version of the Skoda Superb Estate – the Skoda Superb Outdoor – will cost from £26,465 in the UK and gets extra equipment. The Skoda Superb outdoor – a rufty-tufty ‘Allroad’ Superb estate – was revealed by Skoda back in June when it appeared the ‘Outdoor’ bit was going to be a bolt-on pack for any of Skoda’s Superb estates. But it seems not.