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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

Hydrogen powered Mazda RX-8 for Norway

Mazda is to supply Hydrogen powered RX-8 for Norway's HyNor project [ad#ad-1] We’ve banged on a bit about our penchant for Hydrogen powered cars. In our eyes it gives the best long-term solution for powering cars in a more sustainable way. Yes, it still uses electricity to power the hydrogen separation process, but it means we can still continue to use cars and fuel cars as we do now.

GM weighs moving next GMC Sierra upscale

General Motors will do more to differentiate the GMC Sierra from the Chevrolet Silverado when redesigned versions of the pickups go on sale in the first half of 2013. Sierra models may get a longer list of standard equipment and a higher sticker price than comparable Silverados, Mark Reuss, GM president of North America, said in an interview at the Detroit auto show. A similar strategy has proved successful in differentiating GMC's Terrain and Yukon models from Chevrolet's Equinox, Tahoe and Suburban.