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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

Hyundai i30 SR – a taste of Sporty Hyundai

Hyundai in Australia has revealed the Hyundai i30 SR, an i30 with a 2.0 litre petrol engine and a sportier edge. Hyundai in the UK defaults to its diesel engine offerings across almost its entire range, with the Golf challenging i30 offering only a 1.4 litre petrol with a very modest 98bhp apart from the diesel offerings. But Hyundai in Australia marches to its own beat and has rather bigger ambitions for the brand than Hyundai exhibit in most of the rest of the world, with thoughts about a Hyundai ‘Genesis’ luxury brand (although that seems to have come to nought so far) and their very own ‘Sporty’ take for the Hyundai range in the ‘SR’ model.

Ford Verve Sedan

Just as Mazda is exhibiting a sedan version of the 2 at Auto Guangzhou, the automaker's parent company, Ford, is revealing a sedan version of the Verve concept. The second in a series of concepts that will culminate with yet another variant set to be unveiled in Detroit, this 'notchback' provides further insight to the future small car design direction for Ford. Ford's European design team, which created the Verve concepts, applied Ford's kinetic design philosophy and built on the look of its hatchback sibling.