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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

McLaren MP4-12C Goodwood hillclimb video

The McLaren MP4-12C tackles the Goodwood hillclimb As we reported last week, McLaren used the Goodwood Festival of Speed to give their new road car – the McLaren MP4-12C – its first proper public outing. But they didn’t settle for just having a static display or even a poodle round his Lordship’s grounds for the benefit of the crowd. They brought along their pair of F1 World Champions – Jenson Button and Lewis Hamilton – to strut their stuff up the Goodwood hillclimb in the 12C.

Apple and Ferrari—What could be better?

Recently a press release popped into my email (remember when we used to say “came across my desk”?) that said Eddy Cue, Apple's head of Internet software and services, has joined Ferrari's board of directors. The statement said while on the board Cue, a Ferrari owner, will “aid with his experience in Internet-based commerce.” My two cents: It's a brilliant move for both parties, and the ramifications could be huge. Think about it: Does this mean Apple wants to make stuff for cars?