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Audi A1: American buyers not ready says U.S. chief De Nysschen

Audi of America President Johan de Nysschen says the United States and its small-equals-cheap mentality isn't ready for premium subcompacts such as the Audi A1, which goes on sale in Europe later this year. In an interview with Automotive News on Monday, de Nysschen said Audi is "seriously looking" at bringing the A1 to the United States in the car's next generation six to eight years from now. Bringing it here earlier could damage Audi's efforts to build widespread recognition for the brand, he said.

Rolls-Royce expands Bespoke operation

Rolls-Royce has decided to expand its Bespoke operation due to increasing customer demand for bespoke items, a company trademark. The Bespoke operation team, based at Goodwood, West Sussex, consists of designers, engineers and project management staff and will be doubled by the end of this year, bringing the number of Bespoke experts to over 50. Already in 2011 Rolls-Royce has seen a growing demand for bespoke additions to their cars, leading to the need to recruit more staff in key areas to match growing customer demands.

Skoda drives along Popular memory lane

A EUROPEAN car enthusiast is recreating a remarkable British journey first completed 90 years ago by a famous Czech writer, and is driving a 77-year-old Skoda Popular. The milestone car, Skoda's first to sell in big numbers across Europe, is well into a three-week journey around the UK in the hands of car nut Zdeněk Vacek, starting and finishing at the Czech Embassy in London and visiting many of the cities featured in famous Czech writer Karel Čapek's 1924 tome Letters from England. The Popular itself can celebrate its 80th birthday at the same time, having first appeared to widespread acclaim in 1934.