Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Volvo V60 diesel hybrid highlighted in video

Volvo released a few lighthearted videos this month of lab-coat-wearing engineers unboxing the new V60 diesel hybrid wagon. Unboxing is the Internet practice of filming when opening a new product—or taking it apart, such as an Apple iPod. We first saw the V60 at the 2011 Geneva motor show, and then this year in Detroit.

Porsche Boxster growing to make room for small two-seater, report says

The next-generation Porsche Boxster will get a longer wheelbase and measure nearly 173 inches long overall, British magazine Autocar says on its Web site. Why is the Boxster growing? To create room at the bottom of the Porsche lineup for a new two-seater based on the Volkswagen BlueSport concept shown at the Detroit auto show in 2009, the report says.