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Mercedes-Benz Launches 'Style' Division

Mercedes-Benz has launched Style, the Stuttgart-based automaker's answer to BMW's DesignworksUSA design consultancy. Mercedes-Benz's Style sub-brand will be charged with designing bespoke luxury goods from aircrafts, to yachts, furniture and more. Its aim is to place the company in the avant-garde of the luxury market.

McLaren P1 gets an Arctic shakedown (+video)

So McLaren are busy throwing the worst conditions they can at the P1 to make sure it can perform even in the harshest of conditions and be the best driver’s car in the world – even when there’s several feet of ice under its wheels. McLaren has had several XP prototypes of the P1 running round the world’s harshest climates – hot and cold – and have delivered a video of the P1 prototype playing on the ice in the north of Sweden – inside the Arctic Circle – to keep interest in the P1 bubbling along ahead of its dynamic debut in the UK at the Goodwood Festival of Speed in July. Despite its enormous power – 903bhp from a combination of its turbo 3.8 litre V8 and electric motor – the P1 does look composed and capable, even with sub-zero temperatures and a surface that has zero grip.

Peugeot 208

Peugeot today unveiled the all-new 208, which will replace the 207 in spring 2012. Entirely new from the ground up, the French firm's latest B segment model is said to ‘represent a true generation leap' over its predecessor and embody ‘the principles of agility and efficiency'. "The strength of the 208 lies in its style: it is a real ball of energy," says Peugeot's design director, Gilles Vidal.