Tappet Engine Lifter Camshaft Mercedes Benz 180db W120 1953-1961 Mb Vintage on 2040-parts.com

First customers are key to EV sales success, execs say

Word of mouth is a key element to generating buyers for electric and plug-in hybrid vehicles. Today, it's the early adapters, tech-savvy buyers who are embracing the technology and buying the plug-in hybrid Chevrolet Volt and the battery-powered Nissan Leaf. But for these vehicles and similar models to go mainstream, anxiety about the technology needs to be eliminated.

Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Audi A6 & Audi A7 get 309bhp V6 Bi-Turbo Diesel

The UK gets the new 3.0 BiTDI quattro in the A6 and A7 Audi has launched a new 309bhp V6 BiTurbo diesel engine in the UK for the A6 range and A7 Sportback. If you’re in Germany and wondering why reporting a new, more powerful Bi-Turbo diesel for the A6 and A7 is news, that’s because you’ve already got it, and we haven’t. Until now.