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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Honda Gear Concept

Rather than fighting for headlines at NAIAS, Honda debuted its new GEAR Concept at the Montreal International Auto Show. The subcompact GEAR is apparently inspired by fixed-gear bicycles (although quite how is unclear), described as a customizable vehicle that demonstrates the carmaker's way of providing vehicles for young, urban, Gen-Y lifestyles. "Subcompact cars are usually either utilitarian, but uninspiring or they're fun, zippy cars that are impractical and too expensive for the Gen-Y buyer," said Dave Marek, Design Director at Honda R&D Americas, Inc.

BMW M3 set to compete in DTM from 2012

It might have pulled out of F1, but the upshot is that BMW has announced plans to enter the German Touring Car Championship (DTM) in 2012 with the M3, plus it’s developing a new racer and 1.6-litre turbocharged engine, and will continue its other production car-based racing activities. ‘Following the withdrawal from Formula One, the realignment of our motorsport programme is raising our presence in production car racing to a whole new level,’ said BMW board member Dr. Klaus Draeger.