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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Longest ever period of UK new car sales growth

The SMMT (Society of Motor Manufacturers and Traders) has released the new car registration data for May 2014, and revealed that the UK new car market is officially experiencing its longest period of growth since records began. Sales in May were up 7.7% compared to 2013 – making it the 27th consecutive month that figures have increased. A grand total of 194,032 new cars registered also represents the most units sold in May since 2004.

2013 Porsche 911 GT3 Cup Revealed

Porsche has revealed the latest version of the 911 GT3 Cup – the first track car from Porsche based on the 991 911 – in Weissach. Porsche has built the new 911 GT3 Cup for its one-make racing series – the Porsche Mobil 1 Supercup – and it comes with plenty of promise for more track success. The GT3 Cup gets a 3.8 litre flat six which delivers 460 horses to the back wheels through a six-speed dog-type ‘box operated by paddles on the steering wheel.