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Fiat 500 – kind to animals and the environment!

Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.

Jaguar Land Rover doubles its profits

Jaguar Land Rover has reported sales up by 29 per cent in the second quarter of their financial year and profits up by 100 per cent. It’s a rough car market out there – especially in Europe – but Jaguar Land Rover continues to grow its sales with revenues up by over 13 per cent, sales up by 29 per cent and pre-tax profit up by 100 per cent to £431 million. These are strong figures from JLR and reflect the strong sales of the Evoque around the globe (100,000 and counting) and remarkably strong sales for the old Range Rover, despite the 2013 Range Range Rover about to hit showrooms.

Ford announces new Silicon Valley research laboratory

Ford has announced plans to open a new R&D center in California's Silicon Valley with a view to creating a hub for collaborative technology projects. With neighbors including Google, Microsoft, facebook, Apple and Stanford University, it's certainly setting up shop in the right part of town. Its location also connects Ford's Advanced Design Studio in Irvine, CA and Ford employees working with connectivity platform partner Microsoft Corp.