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News watch March 2010: today's auto industry news

Tuesday 30 March 2010• Mercedes has dismissed claims that its Maybach brand is for sale, after reports in the Chinese media claimed Chinese car company BYD was considering a bid for the upmarket offshoot. BYD has also denied the claims (Reuters)• Toyota president Akio Toyoda has promised his company will listen more carefully to customers and react faster in a bid to regain credibility after the Japanese car manufacturer was forced to recall millions of vehilces over safety fears (BBC)• The Obama administration is expected to unveil its finalised fuel economy and tailpipe emissions through to 2016 this week, to coincide with the opening of the 2010 New York auto show (Detroit News)  Monday 29 March 2010• Toyota has agreed to licence the hybrid technology in the Prius to Mazda, which will combine the electric system with its next-gen Sky engines. It’s part of Mazda’s plans to increase the average fuel economy of its vehicles by 30% by 2015 (compared to 2008 levels) and it hopes to have its first hybrid vehicle on sale in Japan by 2013 (Mazda)• Ford and Chinese car company Geely have signed a stock purchase agreement that will allow the latter to acquire 100% of Volvo (along with related assets including intellectual property rights).

Toyota condemns the Electric Car

Electric cars - like the Reva NXG - are not a viable mass-market option. Toyota’s head of R&D in Europe – Masato Katsumata – said in a speech that the electric vehicle won’t be a mass-market phenomenon, and that the future – at least in the coming decades – will be petrol engine hybrids. “We don’t see any short-term breakthrough in battery technology” he said.

Pininfarina boss dies in road accident

By Tim Pollard Motor Industry 07 August 2008 12:06 Andrea Pininfarina – the chief executive of the fabled Italian coachbuilder bearing his name – died today in a road accident. He was the grandson of founder Battista Farina and son of Sergio Pininfarina. Pininfarina, 51, was killed in a road accident in Trofarello near Turin.