Toyota Camry Torque Converter 04004-48106 on 2040-parts.com

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Muscle-car icons immortalized in new postal-stamp set

Perhaps sensing that it's at risk of going the way of the carbureted big-block and leaded gasoline, the United States Postal Service is apparently willing to try anything to boost its bottom line. Though we're sure its recently announced line of postal worker-inspired apparel will be a runaway (and runway) success, we're glad to see the USPS reaching out to the automotive-enthusiast community with a new set of limited-edition stamps that commemorate the American muscle car. We told you about the stamps earlier this year, but we can now confirm the lineup.

New Skoda Yeti Adventure Special Edition launched

The SkodaYeti Adventure Special Edition (pictured) gets £2,250 of extra equipment at no cost. The Skoda Yeti may not be the prettiest compact SUV on the block, but it’s a well-built soft-roader from the Czech car maker with a lot of appeal, particularly for families. So as we’re supposedly in the middle of summer – a dead time for SUV sales of any sort – Skoda are making potential buyers an offer they can’t ignore with the launch of the Yeti Adventure Special Edition, offering unique features and £2,250 of extra equipment over the Yeti SE.