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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Top Gear to do ‘Economy’

Don’t think for a minute that we’re going to lose the supercar stunts we know and love, and see them replaced by the charms of a Kia Cee’d economy run, but Top Gear, in common with the rest of the Beeb, is having its budget cut – apparently. Andy Wilman, who is the brains behind TG (and its producer) together with Jeremy Clarkson, has been bemoaning the budget cuts planned for the show on the TG website. He said: ‘No point in moaning about that.

What Car? Car of the Year 2014 winners announced

The annual What Car? Car of the Year Awards took place last night at the Grosvenor House hotel on London’s Park Lane, and MSN Cars was there to report on the winners. There are 16 categories in total, including one overall victor that takes the coveted What Car?