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Partnership Premium 2030 - Part 4

This most recent episode from Strate College in Paris, France, shows the 3D development phase of a project done in collaboration with Peugeot. The 30 students on the French university's transport design course were divided into 10 groups before subsequently choosing their direction and developing sketches for their individual scenarios. In the video, the French automaker's chief designer, Gilles Vidal, speaks about the collaboration with the school and discusses the project brief, outlining how students were asked to devise scenarios and come up with mobility solutions for a premium Peugeot for the year 2030.

Hyundai to give away a free cow with every new car

It looks like Hyundai are planning to give new car buyers a free cow to save the Sunday Roast from rising fuel costs. It looks like Hyundai’s clever PR bods have found a way to boost car sales in the same way as Scrappage did, by planning to save the Sunday Roast from the inexorable rise of fuel costs. They’ve commissioned a survey to find out what motorists are having to give up as fuel costs rise, and have decided the worst thing is missing out on Sunday’s Roast Dinner.

BMW M3 Pickup: The Photos

BMW's April Fool M3 Pickup is actually the real deal Yesterday we covered the car April Fool japes inflicted on an unsuspecting public by car makers’ PRs. Some were funny, some pointless. But the most elaborate by far was the BMW M3 Pickup.