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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Hyundai i30 hits a million

Hyundai has revealed it has now built more than a million i30s with European sales accounting for 500,000 of those sales. Get over the latent badge snoberry and the Hyundai i30 is a family car that can be considered a real alternative to the leading cars in its sector – the VW Golf and Ford Focus – with a good combination of style, equipment, decent driving dynamics and cost. Set aside that badge snobbery and any buyer looking for a family car should really have these three – the i30, Golf and Focus - on their top three list; the rest is down to a subjective judgement.

Lamborghini plans LM002 successor

By Georg Kacher Motor Industry 27 November 2006 10:48 Lamborghini has finally cast its new plans in stone, after much heated debate. And the plan is to replace the core supercars, before adding an SUV to the range. Although the Bologna-based sports car maker is now writing its balance sheets in black ink, the modest funds still don't suffice to generate a new standalone model like the proposed Espada - at least not for the time being.