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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Latest news on 1000mph Bloodhound record bid

Work is well underway on Britain’s latest land speed record attempt – the new Bloodhound SuperSonic Car (SSC) which aims to reach 1000mph plus. CAR reported on the preparation of the project in October 2008; one year later a mock-up is ready and the car is due to be built in Bristol’s docklands. The Bloodhound SSC houses one EJ200 Raf Euofighter Typhoon engine sitting above a hybrid rocket.

Jaguar: Geneva Motor Show 2013

Jaguar has the European debut of the new Jaguar XFR-S, the new F-Type, classic Jaguars and the trailer for the Jaguar F-Type film by Ridley Scott. It’s a relatively quiet Geneva Motor Show for Jaguar with nothing really new to shout about, but there is one European debut, the new Jaguar XFR-S, and the nest instalment in the F-Type’s ongoing PR assault with a final trailer for the F-Type film by Ridley Scott. The Jaguar XF cobbled together to take a bit more of a fight to the new BMW M5 and Mercedes E63 AMG than the XFR can manage – the Jaguar XFR-S – gets its European debut at Geneva.