Trailer Guide Pads Malibu Logo Green 2" on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Chevrolet Colorado Rally concept

Chevrolet has announced the second concept that previews the brand's next generation of pickups ahead of its official unveiling at the 5th Buenos Aires Auto Show. Following on from the Colorado concept shown in Bangkok, the Colorado Rally truck takes the basic premise of the first Colorado concept and adds a dose of aggression, with the vehicle gaining increased ride height, chunkier tires and a more prominent under body. Integrated winches, front and rear, convey the truck's off road abilities.

Transmissions gone wild!

If you've been car shopping recently, or just paying attention to Autoweek car reviews, you've noticed that the six-speed automatic -- de rigueur as recently as a year ago -- suddenly has ratio envy. The new hotness? Eight- and nine-speed automatic transmissions.