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SPD offers scholarships for autumn program with Volkswagen Group

The Scuola Politecnica di Design is giving away eight scholarships for its autumn program in collaboration with the Volkswagen Group. The scholarships are aimed at students with degrees in transportation or car design, automotive engineering or equivalent degrees that show a high level of potential. The successful eight students will be given scholarships and will begin their studies at the Milan-based SPD on October 24. The awarding of the scholarships will be decided by a ‘motivational interview', an evaluation of the student's portfolio and the submission of a conceptual project assignment, with the election process being conducted jointly by the SPD and Volkswagen.

Automakers rack up solid gains to finish 2010

Fueled by holiday and year-end discounts, as well as the introduction of new models, automakers finished 2010 on a high note by posting the year's best monthly sales in December. U.S. light vehicle demand climbed 11 percent last month to 1.1 million units--the best month of the year on a unit basis.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.