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Top Gear East Coast USA Road Trip tonight

Jeremy de-stresses in the SLS in NYC It’s a bit of a Top Gear day today with not just this morning’s news that Top Gear drafted in Tiff Needell to play at being the Stig, but the first in the new series of Top Gear kicks off tonight on BBC2 at 8.00 pm (9.00pm in Europe). And actually, this morning’s Tiff Needell story ties in with tonight’s Top Gear as it’s got Slumdog Millionaire director Danny Boyle as the Star in a Reasonably Priced Car. But that’s not the main piece tonight; that honour goes to the boy’s trip up the East Coast USA.

Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Jaguar Club Poland – in the UK

The Polish love a Jag! Update: Due to logistical problems, the Jaguar Club Poland has had to cancel the event due to take place the weekend of 21st November. They are re-scheduling for a Summer 2010 event, and we’ll let you know when dates have been conformed.