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P1 reborn: the return of the P1 supercar club

There's been a whopping great global recession, in case you hadn't noticed. P1, which was Britain's original supercar club, was struggling to repay asset finance repayments of £100,000 a month to fund its fleet of droolworthy cars – and nobody would buy supercars when P1 tried to sell. The market for top-end cars had frozen at the exact time that P1 most desperately needed the dosh.Eventually the banks called the loans in, as they had identified the supercar market as wobbly business they didn't want during a banking crisis.

1957 Ferrari 250 Testa Rossa Prototype set to break auction record

The 1957 Ferrari 250 Testa Rossa Prototype will be at Pebble Beach 2011 Yes, much of the world is labouring under an economic cloud, but that doesn’t stop the world’s wealthy car collectors bidding for very special cars such as this 1957 Ferrari 250 Testa Rossa Prototype. This particular 250 TR is something rather special – although they all are, of course – because it is one of the original prototypes for the Testa Rossa and is expected to beat the current world car auction record – around $30M for a 1936 Bugatti Type 57SC Atlantic – when it appears at Pebble Beach next month. Regular readers may remember that Max Girardo and team at R.M.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.