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Cadillac ELR comes with free home-charging station

The Chevrolet Volt-based Cadillac ELR has never been associated with a low price of entry, but Cadillac is now offering an extra incentive to those looking to buy one. The company will provide a 240-Volt Level 2 home-charging station including installation with a new ELR. Cadillac hopes this incentive just might sway some buyers who have been thinking about buying the luxury gas-electric hybrid, or those who have been cross-shopping the ELR with the Tesla Model S.

New options make Prius pricey

High-tech features and luxury options will push the redesigned Toyota Prius into new territory--namely, $30,000-plus. The 2010 Prius hybrid will offer options found on luxury cars: systems that automatically park the car in a parallel parking space and slow the vehicle when a crash is likely. But Toyota is aware of a new competitor--the 2010 Honda Insight, a hybrid that is a little smaller and expected to be less expensive than the Prius.

So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.