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Rolls-Royce bolsters custom-car operation to meet higher demand

Rolls-Royce is expanding its "Bespoke" customization enterprise to keep up with an influx of buyers wishing to determine the final strokes on their vehicular masterpieces. The British luxury-car manufacturer will double the headcount for its Bespoke team by the end of the year. More than 50 designers, engineers and project managers will run the operation to meet growing customer demand.

Ford reveals four Focus ST concepts for SEMA

Ford revealed customized versions of the Focus ST on Monday for the upcoming SEMA show in November. The four new hatches add to the company's Dreamcase, a website that shows off what Ford will offer at the aftermarket show. The Focus ST by PM Lifestyle gets a Banks Power straight-shot water methanol injection system along with 19-inch wheels from Rotiform, GT Radial Champiro tires, Sparco seats and Schroth Racing five-point harness.

Lamborghini Aventador Roadster takes to the air(strip)

Lamborghini kicked off its 10-day Aventador LP700-4 Roadster media launch and dealer-education program on Monday, and it started off with a bang. Actually, with a roar. Five new Lamborghini Aventador LP700-4 Roadsters took to the south runway of one of the busiest United States airports for a photo shoot, some video and some fun.