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Mercedes introduces illuminated three-pointed star [w/video]

Illuminated badges and emblems on cars aren't a new idea – those old enough to remember will recall the warm glow of the old Wolseley grille emblems – but in recent history they have been the reserve of concept cars and the aftermarket. Mercedes is set to restart the trend however as it begins to offer an LED-illuminated star as a dealer-fit option on the E–, GL–, M– and CLS–Class. We've started to see lighting spill out onto the exterior of concept cars for a while and this move is sure to have other OEMs and aftermarket firms alike following Mercedes' lead.

Car April Fools Stuff – to Infiniti & Beyond

BMW release PRAT roundels for the UK General Election There were so many April Fools stories running around yesterday from car makers we really didn’t want to spend the day regurgitating press releases designed to demonstrate car makers’ normally well-hidden sense of humour. But some were well-conceived so we thought we should bring you a few, just so you know what went on. BMW in the UK decided to be topical and issued a press release telling is they were offering their Political Roundel Attachment Tag, which would offer the BMW Roundel in colours to suit owners’ political persuasion in the run-up to the General Election.

Toyota overhauls engine plans

For years, Toyota Motor Corp. has put hybrids at the center of its powertrain-technology strategy, all but oblivious to the rapid fuel-economy advancements rivals have made in the humble gasoline engine. Meanwhile, Ford, Honda, Mazda, Hyundai, Volkswagen and others have turned to gasoline direct fuel injection and turbochargers.