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Infographic: How much clay do Ford’s design studios use each year?

Ford has offered an insight into its clay modeling processes with a series of videos and an infographic that charts the process involved in turning a designer's sketch into a full-size model. The infographic uses data taken from all of Ford's global design studios in 2012 to give an idea of how much clay is used in a year, plus how much paint and di-noc film is used to cover each model. Ford has also released a video that gives a behind-the-scenes look at the firm's clay modeling studio in Merkenich, Germany, including interviews with members of the modeling team.

Mazda to use regen brakes to boost fuel economy 5 to 10 percent

Mazda is adding a fuel-saving technology that harnesses wasted brake energy in the redesigned Mazda6 sedan due early next year. The approach uses regenerative braking to convert kinetic energy into electricity that is stored in a capacitor. The car later taps that capacitor to power the fuel pump, lights, audio, air conditioning and transmission and engine control systems.

Kia Motors appoints Peter Schreyer as President

Kia Motors has appointed the man who changed their design – former VW man Perter Schreyer – as President. When Peter Schreyer left VW in 2006 after a sparkling career that saw him establish the Audi design philosophy – still a hallmark of Audi design – to head up design at stodgy Kia, many in the industry thought it an odd move. But Peter Schreyer seemed keen to prove his worth after VW had passed him over to head up their new design studio, and Kia offered the prospect of turning a budget brand in to a mainstream force with cutting edge designs and, it would seem, a pretty free hand to do what it would take.