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Future products: Acura will push for luxury credentials without V8, RWD
Fri, 01 Oct 2010The dreams of getting a V8 engine, rear-wheel-drive platforms and a sports car to replace the NSX have died for Acura dealers. Now the question is whether Acura can follow Audi's lead and elevate its brand from premium to luxury with front- and all-wheel-drive platforms. Meanwhile, Acura may return to two segments that it had abandoned by adding a compact car and a coupe.
Ford promote accessible & affordable technology in new campaign
Wed, 26 Jun 2013Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.
Jaguar XE S revealed in Jaguar’s ‘Feel XE’ Project launch
Wed, 30 Jul 2014Jaguar XE S revealed in Jaguar’s ‘Feel XE’ Project launch Jaguar Land Rover has taken to the ‘celebrity launch’ with a vengeance in recent years, enlisting a wide range of faces from Victoria Beckham (and David in China) to Daniel Craig by way of Lana del Rey and a bunch of acting villains. And they’re at it again with the new Jaguar XE. Jaguar has launched their FEEL XE marketing campaign for the XE today, ahead of its debut in London on 8 September, and are putting the talented Emeli Sandé at the front, although there will also be appearances by Stella McCartney and Idris Elba as the XE campaign progresses.