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Chrysler and Lancia brands to share products in Europe
Tue, 06 Oct 2009Fiat S.p.A. aims to integrate the Chrysler brand more closely with the Italian automaker's upscale Lancia marque in Europe with the two brands likely to share products from small hatchbacks to large sedans. The appointment of Lancia CEO Olivier Francois as Chrysler brand boss is a step toward the goal, a Fiat source said.
BMW unveils Super Bowl spots, digital shorts
Fri, 03 Feb 2012According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.
Kia Soul stars at the 2013 Frankfurt Motor Show
Tue, 10 Sep 2013Soul: you've either got it, or you haven't, man. And in the case of the Kia Soul - there's an updated version on show here at the Frankfurt Motor Show - you'll either get it, or you won't. The Kia Soul is one of those 'Marmite cars', with proper 'love it or hate it' styling.