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Geneva motor show 2011: A-Z preview and review

Welcome to CAR Online's coverage of the 2011 Geneva motor show, the world's most exciting auto show. The CAR team will be reporting live from the Palexpo arena in Switzerland for the 81st Geneva auto show on Tuesday 1 March 2011 – and this is your handy guide with our previews to all the Geneva new cars and launches. We'll update the page with every new announcement, and on press day there will be the CAR Live Blog, along with reviews, news, video, photos and galleries of all the important new car launches at the 2011 Geneva motor show.

Lincoln launches ad blitz

Lincoln is launching its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, go live Monday accompanied by events in New York, Miami and Los Angeles.

Ford S-MAX Vignale Concept revealed

The Ford S-Max Vignale (pictured) arrives to top the S-Max range The arrival of the Ford Mondeo Vignale Concept last year made it clear Ford were ready to do a 21st century version of the ‘Ghia’ badge engineering to create a range-topping sub-brand with the Vignale badge with all the whistles and bells on it. Today’s arrival of the Ford S-MAX Vignale Concept reinforces that conclusion. Just like the Mondeo Vignale, the S-Max Vignale comes with plenty of upmarket materials and toys, like 21″ alloys, chrome mirror caps, Vignale Grill, embossed leather with quilting, tablet docking and a Milano Grigio paint job.