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Steve McQueen Porsche 911 hammers at $1.375 million during RM Monterey auction

Setting a world record for a Porsche 911 sold at auction, Steve McQueen's 1970 Porsche 911S went to a new owner for a cool $1.375 million during RM Auctions' Monterey event on Friday. The 911 wasn't just owned by McQueen; it also featured prominently at the beginning of the film Le Mans as the lead character, played by McQueen, drives through France reflecting on the realities of racing. Hagerty's Rob Sass and I checked out the car on Wednesday night at the RM Auctions preview.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

European car sales show signs of resurgence

New car sales in both France and Spain have risen for the fifth month in a row to January 2014, showing signs the European car market is on the up. The news is positive for Europe’s automotive sector, which has been in decline for six years. On Bing: see pictures of new cars for 2014 Find out how much a used car costs on Auto Trader Alongside the relative success in France and Spain – two of the biggest hit regions for new car sales following the global economic downturn – Italy also recorded positive results for new vehicle registrations.