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Mercedes launches Attention Assist

By Ben Whitworth Motor Industry 13 August 2008 13:28 Mercedes-Benz researchers call it the ‘one-second nap’ – that instant when fatigue overcomes you at the wheel on a long trip and you wake up in hospital. To counter dozing off while driving, which Mercedes claims accounts for a quarter of all major motorway accidents, its engineers have developed an innovative driver support system called Attention Assist. As well as registering linear and lateral acceleration, indicator and pedal operation and vehicle speed, the system also monitors steering response - the most important indicator of fatigue according to Mercedes, is tired drivers have difficulty in keeping their vehicle precisely on track.

Who's Where: Kevin Rice becomes Mazda Europe’s design director as Peter Birtwhistle retires

Mazda Europe has a new design director. Effective 1 September, Kevin Rice will succeed Peter Birtwhistle, who retires from the post of chief designer, bringing to an end a 26-year career with Mazda. Following graduation from Coventry University's transport design course, Rice, 50, began his professional career at Opel in 1986.

Mercedes-Benz C-Class previewed in new video, images [w/Video]

Mercedes-Benz has given us the first look at its next-generation C-Class, the W205, in a new video and interior photos. The images show the new model shares many design cues with the CLA-Class, such as the center stack, IP and steering wheel, while design cues from the S-Class include the COMAND system's control with added touchpad. The interior also features a heads-up display and an HVAC system called Air Balance.