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Mercedes-Benz reveals first C-class details

Mercedes-Benz has revealed limited details about its new fourth-generation C-class sedan, more than two months before it is due to make its world debut at the Detroit auto show. Although the new BMW 3-series and Audi A4 rival is yet to official unveiled -- in fact, all we have so far are interior renderings -- Mercedes-Benz says the new C-class will be a significantly more advanced car than its predecessor in terms of construction, with a “best in class” weight figure and a level of structural integrity that it describes as being “unparalleled” in its class. Among its features is a new lightweight body structure that uses a newly developed aluminum hybrid construction process that Mercedes-Benz claims will shave as much as 220 pounds over the current model depending on the engine it uses.

Whos Where: Ken Okuyama appointed Creative Director at Pininfarina

The talented Japanese designer Ken Okuyama, who penned the Pininfarina Enzo and 'Rossa' during his days at Pininfarina Studi e Ricerche, is going back to the famous Italian coachbuilder, after completing his experience as Chair of the Transportation Design Department at Art Center College of Design in Pasadena, California. He is expected back as Creative Director of the Pininfarina Spa group as of May 10th. There he will be reporting, as before his departure, to Lorenzo Ramaciotti, Executive Vice President Design .

Alfa Romeo 4C arrives stateside in New York

Not long after the last transport departed New York Harbor with a cargo of unsold 164s, an Alfa Romeo executive was probably quoted as saying, "we will return next year!" We have been eagerly anticipating the return of Alfa Romeo for the last 19 years, long enough for the last Milano to rust whence it came, every year the brand just another year away! Well, this year -- yes, this year, finally, no really -- the Alfa Romeo 4C heralds the brand's reintroduction to America -- just as it did last year, remember -- as early as this summer. You'll have to forgive us for such skepticism -- we've been burned by our desire to invoke Italian driving passion and all that, but it's also hurting the Fiat dealers who scrape by on a lack of product.