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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Ferrari ups profits while cutting production (2013) CAR report

Eyebrows were raised in May 2013 when Ferrari chairman Luca di Montezemolo confirmed to a group of journalists, including CAR’s own Ben Barry, that the illustrious supercar maker wanted to slow its production rate and sell fewer cars in 2013. The strange-sounding order was decreed to help the brand retain its exclusivity, yet despite the gastric band on output, the Ferrari boss insisted profits could be upped. Impossible?

Car sales rise as shutdown ends

DETROIT -- Combined U.S. sales by the Detroit 3 rose 14 percent last month, helped by strong demand for sedans and pickups and an increase in showroom traffic after the partial government shutdown ended. General Motors reported a 16 percent gain after losing market share in August and September.