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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

60% of drivers say no to more cyclist protection – survey

A MAJORITY of drivers believe that they should not change the way they drive despite a series of cyclist deaths on the roads of the capital, according to a survey carried out by Motorpoint. Over 1,700 respondents answered the poll on the vehicle retailer’s website, with 60.5% of those declaring that their driving standards did not need to be improved in order to better protect cyclists. The Government’s response was to launch Operation Safeway, which included officers stationed a busy and dangerous junctions in London and an increase in on the spot fines for poor behaviour by drivers and riders alike.

Cadillac relaunches in Europe with new models for 2011

Cadillac is relaunching in the UK after a disastrous year in which its European importer went bust locking its entire stock in the hands of the liquidators. Now Cadillac is back – and it’s promising a wider range of more relevant cars than before. However, the appeal in the UK will be stymied by the admission that only two models – the CTS saloon and estate – will be engineered for right-hand drive.