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Jaguar Land Rover leads UK universities to develop virtual simulation tech

Jaguar Land Rover is to lead four UK universities in a £10m ($15.5m) government scheme to develop virtual simulation technologies and processes to help improve and accelerate the car design process. The carmaker will be leading project teams from the universities of Cambridge, Loughborough, Leeds and Warwick in the Program for Simulation Innovation (PSI), developed to improve the potential of the UK virtual simulation industry. It is hoped that through its results design quality and capability can be improved through the simulation of sights, sounds and smells.

Weird Chevrolet pickup roadster hot rod probably inspired the SSR

Here's a thought: If you've ever wanted to be buried in what you're driving, it's a boon if your car is already shaped like a coffin. Behold this "cute little roadster," which resembles the unholy union of a Ford T-Bucket and a mechanical pencil lead dispenser and probably will make its way into a Jimmy Buffet video. (Click here if the ad goes down or if one of the Autoweek editors snaps it up first.) A 1972 Chevrolet pickup truck is scattered in there, somewhere after the bowtie-shaped everything.

Maserati Alfieri will launch in 2016 to take on the Jaguar F-Type

The Maserati Alfieri (pictured) is going in to production When the Maserati Alfieri was revealed at the Geneva Motor SHow in March, we said it was a car Maserati must build. And they are. Maserati has confirmed that the Alfieri will go in to production in 2016 as the Alfieri Coupe, with an Alfieri Convertible arriving by 2017, giving Maserati a serious rival to the Jaguar F-Type.