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Sturgess Jaguar is the Franchised Main Dealer of the Year 2013

The dealer experience can make or break your relationship with a car brand, so having a strong, high profile group of main dealers that offers not just a showroom full of cars, but staff who are knowledgeable, helpful and prepared to go the extra mile, makes the difference. So Jaguar will be suitably chuffed that not only did March see them deliver their best sales results ever but that one of their main dealers – Sturgess Jaguar in Leicester – has been named Franchised Main dealer of the year in the Motor Codes Garage of the Year Awards run by Motor Codes, a government-backed operator of codes of practice for the motor industry. Motor Codes had 11,500 garage users rate their experience of of customer service in garages across the UK, and Sturgess came out on top in the Main dealer Franchise gong thanks to its “transparent, customer-focused approach and its all-round efforts to accommodate all types of customer requirements”.

Tyre kickers cost industry millions

CUSTOMERS who have no intention of buying a used car are costing dealers millions of pounds every year in wasted time and lost purchases. By taking up the time of sales staff and keeping them away from genuine buyers, so called ‘tyre kickers’ soak up time touring showrooms and asking questions. Some will even take a test drive while having no intention to buy a car.

Nissan's Qashqai grabs top award

NISSAN'S Qashqai crossover has been voted ‘Used Car of the Year’ by used car pricing experts CAP – for the second year in a row. A panel of judges comprising of used car market and vehicle valuation experts at CAP said: “The Nissan Qashqai has created an entirely new ‘crossover’ sector and prompted other manufacturers to follow by marrying the practicality of a people carrier with the looks of a quality 4x4. By achieving this in a package that also offers economy, handling, strong build quality and reliability the Qashqai has become the perfect used car for our time.” The panel noted that strong demand meant the Qashqai was always highly sought after by trade buyers and customers alike, meaning it depreciated slowly and outperformed the general market.