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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Ferrari Mille Chili conceept (2007): first official pictures

By Ben Oliver First Official Pictures 21 June 2007 05:51 The Mille Chili? So this is Ferrari’s green supercar… Yes. Officially it has no name, but internally it’s called the Mille Chili (thousand kilos) and it’s arguably the most important concept car Ferrari has ever shown.

Corvette Central: Revamped C7, radical mid-engined C8 in GM's plans

General Motors is mulling a radical re-engineering for the Chevrolet Corvette, centered on a more fuel-efficient, mid-engined V6 powertrain, a lightweight alloy body and a more compact footprint. The idea is to re-energize GM's ambition for the Corvette, with fundamental changes that will make it into a contemporary global supercar. The changes are penciled into GM's product plan for the next major model change, the C8, with an on-sale date around 2016.