Volkswagon 1961-1972 Clymers Service Manual Shop Book on 2040-parts.com

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

CAR interviews BMW design chief Adrian van Hooydonk (2009)

By Guy Bird Motor Industry 03 November 2009 09:22 CAR: Chris Bangle once told a great story about sending BMW designers to study with an origami master to gain influence. Judging by the Vision EfficientDynamics concept it looks like you were on that trip? Adrian van Hooydonk: I didn’t go along but in the recent past our designers have experimented with a lot of things – folded metal, folded paper, even plywood – and on this concept car maybe all of that came to fruition.

McLaren 12C Spider: The video

Last week we had the reveal of the convertible version of the MP4-12C – the McLaren 12C Spider – and now we get the first video of McLaren’s convertible supercar. We did think McLaren would have released a video of the new 12C Spider when it was revealed last week, but they’ve obviously got the hang of their new video software now so we finally get to see the 12C Spider in action. McLaren has used cinema-quality RED camera technology to capture the 12C Spider in terrific detail as it first performs on track and then traverses the stunning roads in the mountains of Andalucia.