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Toyota ditches Corolla badge

By Phil McNamara Motor Industry 30 July 2006 12:16 The Corolla brand is going the same way as Oldsmobile, Jif and Marathon – to the knacker's yard. It may be the most venerable nameplate in motoring history, but Toyota is ditching the Corolla badge in western Europe. The latest incarnation of the Japanese family car will be unveiled at the Paris motor show in September 2006, but it won't be wearing the Corolla logo.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Jenson Button takes pole for McLaren at Spa

Jenson Button has driven his McLaren to a convincing pole position for tomorrow’s F1 Belgian Grand Prix at Spa-Francorchamps. Believe it or not, Jenson Button hasn’t had a pole position for McLaren. Or at least he hadn’t until today when he crushed the competition to take pole in tomorrow’s Spa Grand Prix.