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See you in Shanghai; Conference and Awards events from CDN

阅读本文中文版本请点击这里 As China returns to work after the three-day Ching Ming holiday, all eyes in the automotive industry turn to Shanghai and what promises to be the most significant auto show of this year's global calendar.  CDN will be actively contributing to the insights into the direction being taken by car design in the country by hosting two events; the annual Interior Motives China conference and, on the middle evening of the conference, the awards ceremony of the second Car Design Awards China, for which the shortlist has just been announced. Themed ‘The challenge of being different', this year's Interior Motives China conference will see around 300 delegates wrestle with how to capture what is ‘Chinese' in car design. Speakers will be from both domestic studios and the design centres of global OEMs.

Volvo C30: now starts under £15k

Volvo C30 ES 2.0 - now starts at £14,995 It’s been all change at Volvo in the last year, with the Swedish car maker going from being the last vestige of Ford’s ill-fated Premier Auto Group to the first high-profile car maker to fall to the Chinese resurgence as an economic force. Volvo also has a new boss in former VW man Stefan Jacoby, who has made it clear he doesn’t see Volvo as a ‘Premier’ marque. Not that he’s downplaying what Volvo has to offer, he’d just prefer us to think of Volvo as unique and Swedish rather than in competition with the likes of Mercedes and BMW.

One Lap of the Web: Indy 500 memories

-- In 1995, Jacques Villeneuve won the 79th Indy 500 and went on to the CART Championship. Viewers who tuned into ABC and saw the introduction to its Indy 500 broadcast, a five-minute rundown the entire history of American motorsport, were hyped up beyond belief to watch some cool-as-hell racing. Nineteen years later, the video can still get race fans PUMPED UP.