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Gilles Vidal on Peugeot's Design Direction

Peugeot's new 508 sedan and sport wagon unveiled in detail last week represent not only a new pair of family cars to compete against the likes of the Ford Mondeo and Opel/Vauxhall Insignia but the start of a new design direction for the brand. When asked whether he was going to kill off the brand's current low-down big and gapey grille graphic for something more subtle across its whole production range new director of style at Peugeot, Gilles Vidal exclusively told Car Design News: "Yes... definitely.

Mitsubishi revamps U.S. strategy

Mitsubishi plans a different U.S. model lineup and a new production strategy for its assembly plant in Normal, Ill., as it shifts emphasis away from regionally focused vehicles to global small cars, hybrids and electrics. Shinichi Kurihara, CEO of Mitsubishi Motors North America, says the company will launch four new models in the United States within three years, as four slow-selling U.S.-built vehicles are phased out of production by 2014.

Pininfarina 2uettottanta (2010) at Geneva motor show

How do you make a Ferrari 458 Italia and Maserati Grancabrio look a bit bland? Plonk them on stage next to your stunning concept. That’s exactly what Pininfarina did at the 2010 Geneva motor show with its Alfa Romeo 2uettottanta show car, and next to it the black 458 and cream Grancabrio garnered no attention whatsoever.