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Aston Martin Cygnet – what’s going on?

The Aston Martin Cygnet - fresh from Aston's website Aston Martin first rolled the Aston Martin Cygnet in to view back in June last year. It seemed as if they were trying to judge just what flack they would get for considering producing an Aston-ised Toyota Aygo. Would the world throw its hands up in horror, or would they understand the rationale behind the move?

Detroit motor show 2010 video review

Watch our brief video guide to the 2010 North American International Auto Show, aka the Detroit motor show. While writing our show reports from the NAIAS, we shot some quickfire video footage of the key cars, grabbed an interview or two and arranged a debrief with Gavin Green, Tim Pollard and Jonny Smith to reflect on their personal interpretations of the show. It's not professionally shot, but we hope it gives you a flavour of the 2010 Detroit auto show.   

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.