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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Kia Pro_Cee’d GT & Cee’d GT to get 201bhp

Kia has revealed that their warmed over hatch will come as both a 3-door Kia Pro_Cee’d GT and 5-door Kia Cee’d GT, both with a 201bhp turbo. Last week we revealed that the Kia Pro_Cee’d GT is on its way in 2013 with a version of the 1.6 litre turbo found in the Hyundai Veloster Turbo, and upset Kia ion the process. We upset Kia because we got the news a day ahead of their intended release and stole a bit of their thunder, but Kia are back with more news on the Cee’d to add to last week’s news, and this time they beat us to the latest news on their more sporty offerings.

Citroën Cactus concept with Air Bump technology confirmed for Frankfurt debut [w/Video]

Citroën's Cactus concept featuring a mysterious sounding 'Air Bump' technology will be taking center stage at the carmaker's stand at this year's Frankfurt motor show. The carmaker has released just one image of the concept along with a 21-second video (see left) showing a spongy panel labeled ‘Air Bump' being poked. Although this doesn't really tell us much about what this new technology actually does, we suspect the panels featured in the video are inserted into the bumper and can protect it from the smaller-scale collisions that can happen in everyday life.