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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Jaguar SUV/Crossover (C-X17) gets another outing with another new paint job

Jaguar SUV/Crossover (C-X17) gets another outing – this time in Italian Racing Red The Jaguar SUV Crossover arrived at the Frankfurt Motor Show last year as a ‘Concept’, although it’s clear Jaguar has plans to make it a production reality. That was given more credence with a new version of the Jaguar SUV arriving at the Dubai Motor Show in November with an all new Liquid Metal paint job (that looked better than the debut car’s Jaguar Racing Blue car) and an outing for the C-X17 at the Guangzhou Motor Show with a gold paint job as Jaguar continued to garner feedback for their SUV/Crossover plans. Now Jaguar has arrived at the Brussels Motor Show with yet another colour take on the C-X17 – this time Italian Racing Red – although, as far as we can tell, there are no other changes to the C-X17 from the original car’s appearance.

Jaguar brand up 39 percent for April, Land Rover up 8 percent

Jaguar's U.S. sales rose 39 percent in April and Land Rover's sales rose 8 percent, compared with the same month a year ago. Land Rover reported 2,982 sales in April and Jaguar recorded 1,249 sales.