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Late to the Fiesta: Ford offers $50 gift cards to buyers whose cars are late

Ford is giving a $50 Ford gift card to buyers of the 2011 Ford Fiesta who have had to wait longer than expected for their vehicles to be delivered. Ford spokeswoman Angie Kozleski confirmed that the company was giving the MasterCard gift cards to customers who ordered the new Fiesta, calling it “a token of our appreciation for their patience.” Ford couldn't disclose how many cards it is distributing, but said retail customers who reserved or placed an order for the new Fiesta would receive one. Fiestas have been slow to get to dealerships after a hurricane that hit Mexico in June crippled rail lines used to ship vehicles made at Ford's plant in Cuautitlan, near Mexico City.

Autoweek in review: What you may have missed

Rain fell all week at One Autoweek Tower, and the breaking news didn't let up, either. Things started out busy enough on Monday with Bugatti losing its top-speed record and the trailer of Ron Howard's new film, “Rush,” hitting the Web. On Tuesday we paid homage to Distracted Driving month by recounting the touching story of a Kansas State Trooper who has witnessed a variety of tragic scenes -- many resulting from distracted driving.

SMALL CARS DOMINATE USED CAR SALES

SMALL, FUEL-EFFICIENT cars continue to be the most appealing to used car buyers, research shows. The figures from Experian, the global information service, demonstrated that 285,962 used Ford Fiestas were sold last year making it Britain’s best selling used car in 2010. Even though overall sales for the Fiesta were lower than in 2009 there was more of a pronounced drop in sales of Vauxhall's Corsa, which came in second place to the Fiesta.